Prospects and customers of Mercedes-Benz are maintained target-group-specifically in our online campaign tool. In addition to building-up regular communications via newsletter and magazine module, our system provides the facility to launch personalised campaigns. We constantly develop new content modules for our online campaign tool considering the usage situation of our customers and prospects.

Online inivitation management for the E-class experience. Our e-mails were part of an integrated CRM tool box. Altogether RMS developed five measures in six languages.

At the IAA Commercial Vehicles, Mercedes-Benz used mobile marketing in a commercial sector as a pioneer. Via WAP push the user was able to download his favourite vehicle with the star from the IAA microsite onto his mobile phone. At the exhibition itself innovative Bluetooth technologies allowed the visitors to take brand content home with them.

The eCRM system AP-online broadens the European acquisition programme of Mercedes-Benz trucks with the online channel. Communicatively completely integrated and procedurally synchronised, AP-online increases the acquisition rate traceable. We optimise the programme based on the sales figures regularly.

The worlds first online truck configurator went live in 2001 and has been developed continually ever since. The user may configurate the complex system of a truck and also check whether it can be built in the way he envisions. Three different accesses take into account the different personas and needs of drivers, dispatchers and purchasing agents. The aim is to generate qualified addresses for the market.

With a first follow-up measure, e-mail marketing from RMS reinforces brand contact after a visit in the new Mercedes-Benz museum. Customer addresses are then allocated for use in dispatching online newsletter support.