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Every advertising methodology has its disadvantages, which must be addressed in order to make them successful. Mostly this factor is heavily reliant on arresting the consumers’ attention. Here begins interactive ambient media: as in the field of classic ambient media, the advertising message is placed out of home where homogeneous target groups stay. By throwing information technology into the mix, which also provides us with measurable responses, things get interactive.

The result: heightened attention and a high degree of promotional feedback by means of reaching an homogeneous target group accurately.