More than just advertising.

Advertising, which is not only amusing but also really captivating?  With brand entertainment, the customer experiences the ideal combination of targeted commercials and the highest level of enjoyment.

Entertainment formats, such as short films, TV series, podcasts, online platforms and games are prominent among this new form of advertising. They transport brand values and brand messages in a subtle way, so the flow of entertainment does not get interrupted. Therefore branded entertainment is not only highly accepted by the customers. The viewer is engaged by exciting formats and is inspired spontaneously to learn more about the brand.

If you intend to actively involve your customers in your communications, interactive television (iTV for short) is the right thing for you. For instance, articles of clothing worn in a TV series can be featured simultaneously on-screen during the show, thus enabling viewers to order them at the touch of a button. Documentaries about upcoming events allow viewers to sign up via remote control. Even TV commercials merge entertainment with advertising messages, engaging the viewer more intensely with the content of advertising.

The only prerequisite for this special form of branded entertainment is a terminal with a backward channel. Equipped with one of these, former passive consumers become active ones. This absolutely new form of advertisement also includes success measurement.