Interactive ambient media
In order to broaden our appeal to the customer, RMS continues innovative research in new fields of advertising: interactive ambient media starts with the outside world and brings the target group into playful contact with brands.
Experiential guide for customer relationship management
The new release of “Experiential guide for customer relationship management” provides for an intuitive navigation through the successful conception and development of CRM measures. Twenty-six writers address the issues pertinent to different communication channels. Therein, you will find our article “Mobile Marketing: new ways to the customer”.