Why WordPress?
WordPress currently has a market share of about 60 percent of all installed systems, making it the most successful content management system worldwide. The reason for this is the ease of entry even for non-technical users. With the WordPress Content Management System websites can be implemented very quickly and easily.
With the help of numerous themes, a professional design is guaranteed even without expert knowledge. WordPress is not limited to small projects. With premium themes and plugins, even complex and technically demanding websites can be implemented. WordPress is a free open source content management system which is continuously developed and provided with free security updates. Provided that updates are carried out continuously, a secure operation of websites is guaranteed within the scope of what is technically feasible.
Ready-made themes and functional extensions through plugins
For WordPress there is already a wide range of free available themes that are usually already responsive. You can find a small overview for example here. The basic functionality of WordPress can be extended with numerous plugins. Thus, even complex functions can be realized.
Search Engine Optimization
Prerequisite for a good SEO ranking is a performant and secure hosting. WordPress also offers some functions in the core, which help to display content in a search engine optimized way. It is important to consider which keywords are used for the content pages and blog posts, to optimize the image files and to make the content as readable as possible for search engines. Various WordPress SEO plugins help to accomplish this task. Third-party SEO tools round out the offering.
Online Shoping / WooCommerce
WordPress can be extended into a powerful store system with plug-ins like WooCommerce .