Are you fed up with incomplete statistics because 40% of your users reject the cookie banner? Say goodbye to data loss and legal grey areas. Web analytics with Matomo and our expertise: 100% GDPR-compliant, highly accurate and, if desired, completely without the need for cookie consent.
Why Matomo is the smart choice for your business
Whilst other tools store data overseas and force users to consent, Matomo gives you full control over your most valuable insights.
- Maximum data quality: Thanks to the cookie-free integration, you can also track users who simply click away from conventional tracking prompts.
- 100% data protection ‘Made in Europe’: No data is passed on to third parties. Your data belongs to you – stored on your own servers or in certified German data centres.
- Google Analytics import: Don’t lose any historical data. We’ll seamlessly migrate your existing data to Matomo.
- Conversion optimisation: Use professional features such as heatmaps, session recording and form analysis to boost your sales in a targeted way.
The game-changer: Tracking without cookie consent
The biggest headache in modern marketing is falling opt-in rates. Matomo allows for a configuration that is so privacy-friendly that, according to many experts, it does not require prior consent. What this means for you:
- No bounce rates caused by intrusive tracking overlay banners.
- Real figures: You see almost 100% of your visitor traffic, not just a fraction.
- Legal certainty: We configure anonymisation and fingerprinting so that you comply with the strict requirements of the GDPR and the TTDSG.
Why rms.
A powerful tool is only as good as its setup. As a specialist Matomo agency, we support you from the initial installation right through to the finished dashboard. Our services at a glance:
- Strategic consulting: Together, we define the KPIs that will really drive your business forward.
- Technical implementation: Clean integration via Tag Manager, including e-commerce tracking and event measurement.
- Cookie-free setup: Legally compliant configuration for maximum data coverage without the need for consent.
- Custom dashboards: We prepare your data so that you can see at a glance where your marketing budget is working most efficiently.
Step into the era of data protection-compliant analytics
Let’s take your tracking to the next level together – securely, precisely and with an eye to the future.
- Detailed analysis of visitor behaviour, origin and technologies used
- Hosting on your own servers or on servers managed for you by rms. in Germany
- No disclosure of this data to third parties
- Anonymisation of data
- The source code is open source
- No limits: any number of websites, visitor segments and data
- Fully compatible with cookie managers (e.g. Usercentrics)
- Individual rights can be assigned to different people for analysis
- Expandable through a wide range of plugins
- Update management via rms.
Now also with enhanced data analysis capabilities via the rms. AI Suite.